TRANSFORM YOUR MARKETING TO UNLOCK GROWTH
A simple purpose - improving business growth by delivering better marketing.
PROVEN MARKETING EXPERIENCE & EXPERTISE
Building winning brands
and products
A career characterised by building leading brands / propositions with a clear market position. Using the best market insights available (internal, customer and competition) to help develop real differentiation in increasingly competitive markets.
Driving exceptional
revenue growth
Always driven impressive profitable revenue growth & marketing ROI in very competitive markets utilising the full marketing mix (digital and offline). The need to understand that great strategy needs great execution is key here.
Demand generation
+ customer acquisition
Planning & delivering multi-channel (digital led) customer acquisition strategies which deliver the required levels of direct sales & lead generation (strong knowledge of SEO, PPC, paid social media, digital PR and email marketing).
Business changing ecommerce
and digital transformation
Considerable experience of driving the ‘Digital Transformation’ of many businesses through building best-in-class web development and e-commerce, utilising clear customer insights and re-developing the customer journey / experience.
Customer engagement
and loyalty
Significant CRM & loyalty marketing experience including data analysis / insights, reward program management, customer engagement / comms planning and social media strategy.
Developing best-in-class
marketing teams
Building effective and efficient marketing teams / infrastructure through a combination of recruiting & nurturing ‘in-house’ talent and outsourcing key expertise / skills from respected suppliers.
Flexibility is key - from working in a pure marketing consultancy / advisory capacity to providing a complete outsourced marketing solution, every business has different requirements and budgets.
Core services include:
- Marketing and digital consultancy
- Outsourced marketing solutions
- Strategic board advisory
- Brand / business strategy and development
- Team development, mentoring, marketing and technology supplier reviews and sourcing
- NED
6
reasons to work together
Straight
talking
There is no fluff and nonsense here. I pride myself on providing honest, challenging and relevant advice but with an understanding that most clients aren't marketing experts.
Personable
& friendly
You need people who you enjoy working with, it can’t be painful. A collaborative and friendly approach helps develop mutually beneficial relationships at all levels in your business.
Strategic
thinking
What I do is always aligned to the vision and objectives of your business. Marketing shouldn’t operate in a vacuum, it’s there to support the business with it’s core goals.
Results
focused
Over 20 years working and delivering 'at the sharp end' as a CMO / Marketing Director in many different sectors and businesses has developed a steely focus on the need for marketing to achieve revenue targets and drive impressive ROI.
Knowledge
& Experience
You never stop learning (particularly given how quickly things change in marketing) but when you have the level of experience that I have then it’s important to use it to my clients advantage.
Recruitment
& Coaching
It’s quite simple. To outperform the market you need more talented and better motivated marketing professionals than your competitors have. I’m passionate about finding and mentoring great marketing people and helping them grow with your business.
A CAREER BUILT HELPING BRANDS GROW
WHY INVEST IN MARKETING?
Marketing is fundamentally about demand generation. It’s job is to create awareness, interest and ultimately the required levels of revenue for your brand.
At it’s simplest, there are two aspects to marketing - and both are equally important.
Ultimately, marketing is all about demand generation.
Strategic Marketing
Essentially, identify where and how you are going to compete? Most markets are incredibly competitive, so it’s key you define who your target customers are and then develop a Brand and proposition which is compelling, gives them what they want and ultimately makes them choose you over the competition. Sounds simple but it’s not, it requires good market analysis, a real understanding of your customers and some future gazing.
Tactical Marketing
Great strategy requires great execution. A strong brand and reputation is great BUT it means little if you don’t drive the required levels of interest and sales for the business. Most of a company’s marketing resource and budget will be allocated to tactical marketing, driving the optimum ROI from a multi-channel marketing plan which utilises the most appropriate tools available (eg. SEO, PPC, Social Media, Digital PR, Email etc…) so it’s critical you get this right.
In summary, from my experience you will always drive a better Marketing ROI when your tactical activity is ‘well informed’ from a clear Brand/Marketing Strategy. If your targeting the right customers, via the right channels with a proposition and content which is relevant and motivates them then you’ll win!
‘Marketing matters now more than ever.’
Forbes 2021